GRiiPA
Sweet Flour Bake Shop
Equal Design Group
The PUCK All-In-One Hockey Tool Kit
Trimtag for The Ontario Ministry of Natural Resources
Day-ja-View
branding + graphics
To compliment our product and exhibit design projects, we also provide branding, marketing and graphic design solutions. Nearly every equal design project has some sort of graphic design component. From corporate identity, advertising campaigns, flyers or traffic-stopping environmental graphics, equal design group’s graphic design team can support your company’s marketing efforts.
Contact us to discuss how we can help you with your next project.
Services offered:
- Research and Discovery
- Concept Development
- Graphic Design + Art Production
- Identity + Stationary Design
- Advertising Design + Layout
- Marketing Content + Copy-Writing
- Environmental Graphic Design + Production
- Structural P.O.P. Displays
- Signage + Retail Display Design
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GRiiPA
An ongoing campaign that began with a logo and then stationary design, Equal Design Group continually develops new marketing collateral for the emerging GRiiPA brand, a trade-mark of Trimtag Trading Inc. Our promotional book was designed as an introduction to the GRiiPA brand for retail buyers and distributors. Since the key to selling GRiiPA is demonstrating how well it works, we included actual mirror, glass and tile samples for users to try the GRiiPA. For more on GRiiPA, please visit our product + packaging and exhibits + spaces sections.
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Sweet Flour Bake Shop
When startup Sweet Flour Bake Shop needed an identity for their new brand and signage for their flagship store in Toronto, they hired Equal Design Group. Sweet Flour knew they needed a hot and fresh looking logo for their hot and fresh custom cookie business. We took a crisp stylized “bite” out of a circle and paired it with a nostalgic font that conveys an appetizing hand-piped “icing” effect. We designed and produced an inviting exterior sign as well as a custom menu board and interior wall art to reinforce the warmth of a familiar neighborhood bakeshop in a fresh and fun way.
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Equal Design Group
We are our own toughest client but we did it; we branded ourselves. equal design + development stands for good clean design, uncluttered and simple yet highly functional and pleasing to look at...with a twist. Our company is founded on the principle that successful design relies equally on creativity and commerce so our word-mark, logo and corporate identity had to convey this. The design is simple and informative yet bold and dressed in business suit dark blue. The twist? Our “e” has an equal sign subtly built in.
For more on equal, please visit our product + packaging section.
For more on equal, please visit our product + packaging section.
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The PUCK All-In-One Hockey Tool Kit
In order to get the word out, we designed a series of flyers to target different markets. One flyer was designed for a distributor in order to promote the NHL Licensed version of the product. The other flyer was designed to sell the promotional version of The PUCK with a simple “Your Logo Here” slogan.
You can read more about The PUCK in the Product+Packaging section.
You can read more about The PUCK in the Product+Packaging section.
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Trimtag Trading for The Ontario Ministry of Natural Resources
When Trimtag Trading Inc. needed some new art for their woven labels, they thought of Equal Design Group. We designed this series of hunting badge concepts for The Ministry of Natural Resources annual badge update campaign.
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Day-ja-View
Day-ja-View is an emerging brand in the home organization and planning market. We are working with them to design and develop their identity and product line, a new paper wall calendar system that eliminates the need for re-writing recurring events through a proprietary template and page “windows”. To best capture the essence of the product and brand, we first developed the name Day-ja-View and then designed the logo to simulate the multiple “event windows” of the actual calendar.
